For e-commerce merchants, one biting problem with having to sell online is the issue of an abandoned cart that sees shoppers leave their purchase halfway without proceeding to checkout. This problem can cause a major cut in revenue especially if you used paid traffic to send the customers over to your website with the hopes of recovering your revenue from such paying customers. For this reason I started using Cartstack about four years ago and felt that it was time to do a Cartstack Review to share the great experience that I had with them.
Combating the problem of the abandoned cart hasn't been forthcoming till CartStack came to the rescue a couple of years ago (2012), handling the issue of the abandoned cart using automated email reminders to alert shoppers about their left-behind cart, thus helping you drag your revenue back into your pocket.
CartStack Review - What It Is and What It Does
CartStack is an abandoned cart re-marketing system software (SAAS) which allows any business or company with a reservation system or an e-commerce platform to increase their revenue by encouraging and sending reminders to customers who left their carts halfway, to return to their abandoned cart and proceed to finalize their purchase.
The CartStack system is an easy to setup system which sits behind an existing e-commerce website.
Why CartStack is unique is its ability to handle the task of monitoring and reminding customers to complete their purchase all on its own. If you want to, you can craft emails you’d like to be sent out as reminders to customers with abandoned carts. The system sends reminders via text messages and the more accepted emails.
Features of CartStack
- Free custom email template which is professionally designed and tailored to fit your brand’s voice
- Two modes email builder - one for the novice (easy-to-use visual editor) and the other for seasoned editors (hands-on HTML source editor)
- Each account has access to unlimited websites
- Detailed activity reports – shows you how your abandoned cart recovery emails are performing and advise to either continue or change strategy.
- Shows real-time notifications giving your options to micromanage your campaigns
- Built-in A/B testing designed to help you determine which email content and subject lines are most effective
- Uses asynchronous JavaScript to prevent lag in loading times while keeping the data secure and encrypted
- Comes with email smart forms designed to catch typing errors as you type
- Has JavaScript API for more thorough customizations as you like. For instance, adding upsells as well as related products, differentiating customer segments, tracking customers over multiple domains, or coupon code additions.
- Using the official CartStack for WordPress plugin lets CartStack work on your WooCommerce abandoned cart too.
- White-label email delivery lets every mail come from your domain helping you build stronger brand ties
- 30 days FREE trial… and unlimited emails
The CartStack abandoned cart system is an effective way to get customers back to your website to complete their purchase. Here is a breakdown of the Pros & Cons of CartStack.com
Pros of CartStack
- CartStack integrates with many eCommerce platforms and even works for WooCommerce through a use of a WordPress plugin
- Custom emails sent to customers with products in their shopping carts to remind them of what they were shopping for before their exit and rekindle their interest.
- The system is easy to use even for beginners in e-commerce setup
- The customer service is one of the best and a major reason why CartStack still triumphs over its competitors.
- With CartStack you not only get to contact customers with abandoned carts but also get real-time notifications for proper management and analytics. You also get full data and reports of how the response is.
Professional Email Designs Created By Cartstack At No Cost
Cons of CartStack
- The major drawback of the CartStack system is its pricing. Considering that there are other affordable systems for recovering abandoned cart revenues, CartStack is pretty pricey. Unlike other e-commerce tools which charge a “commission” of the recovered sum, CartStack system works on a fixed monthly rate. While this can be really challenging, CartStack offers a $1,000 guarantee because they are sure you are going to make ample amount monthly.
Who is CartStack Made For?
Online businesses who are trying to improve their revenue generally would find that abandoned cart recovery is one way to do this. Addressing this problem is according to a report by SaleCycle, easy to achieve by using email reminders. From the report:
- 1% of emails sent regarding abandoned cart are opened.
- 61% click-through rate of these opened emails.
- 9% of those clicks complete their purchase.
- The recovered purchases have a 14.2% average order value than the typical purchases.
- On average, each abandoned cart recovery email sent brings in an $8.21 revenue.
From the report, we can gather that emails are an effective way of retrieving abandoned cart – a problem vastly popular in the e-commerce business. Having a service like CartStack handle the nitty-gritty of this e-commerce problem lets you channel more efforts into sending more customers to your business.
Also, CartStack has a simplified interface which makes it fairly easy to understand especially for e-commerce beginners. Though the HTML-editing, reporting and JavaScript options take some getting used to, the core features of CartStack system can be applied in any online store, either big or small.
Pricing of CartStack
CartStack made all plan have same features so you are not necessarily left behind on any one plan you decide to opt for. However, the pricing of plans is determined by the maximum email sending limit of your choice.
Our Cartstack Review Verdict
If you are considering opting for abandoned cart recovery system, definitely check out CartStack. The system has become a popular choice among e-commerce owners and there's hardly any unsatisfied customer. This is a testament to the effectiveness of the system – meaning, it's worth it.
With several e-commerce gurus touting it as one of the best e-commerce tools, CartStack makes the process of abandoned cart recovery using emails as easy and effective as possible. If you aren't already using emails for abandoned cart recovery, you should get on board soon, because it's an e-commerce best practice which is highly recommended.
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